Sarah Day’s Portfolio.
Browse past work samples from my copywriting career.
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01. Site Copy
Acres.com Homepage
“Over $40 Billion in Land Decisions Made Annually With Acres
Developers, brokerages, and financial institutions across the country rely on Acres to move faster, reduce risk, and outpace the market with the most complete, up-to-date data available.”
A homepage focused on AI positioning and proof.
AM Group About Page
“Founded to be more than a service provider, AM Group is a dedicated partner for brands seeking to make their mark in Northwest Arkansas and beyond.”
An about page dedicated to AM Group’s story, team, and values.
Data Center Index Landing Page
“Staying ahead means knowing where the next move is happening—before it happens. Act on opportunities before the rest of the market with the Acres Data Center Index.“
A high converting landing page focused on fear of missing out and urgency.
Ledger Homepage
“Is it a co-working space? Think bigger. At 230,000 sq. ft., Ledger is designed to meet our community’s evolving needs. Today, that means offering more places to work, play, and gather in the heart of Downtown Bentonville.“
A homepage for the world’s first bikeable building: Ledger. (Fun fact: I also built this website!)
02. Blogs
Why Land Deals Fall Apart — and How to Protect Your Pipeline
“Do you have a clear view of your land acquisition pipeline today? Which builders are quietly assembling tracts next door — and how soon will you know before those growth corridors become crowded? For home builders and land acquisition teams, these are high-stakes questions. But most land development decisions still rely on incomplete, outdated or fragmented information.“
A persuasive sponsored article focused on lead generation and brand authority.
Get Years Ahead of the Market: The Acres® Home Builder Index
“By the time market changes show up in traditional datasets, land prices spike, markets become oversaturated, and you lose the advantage. The Acres Home Builder Index changes that. It’s the first and only index that gives you an early, unified view of where America’s home builders are securing land, years before breaking ground. This is the market intel you’ve been missing.“
A persuasive product positioning blog that supported the launch of the Acres Home Builder Index.
How to Sell Land: A Step-by-Step Guide
“Land sales are more complex than selling a home. The market for vacant land is much smaller, and land buyers have different concerns than homebuyers. However, understanding the process ahead of time is a good step toward a smoother selling experience.”
A pillar piece for the Land Values Insider blog focused on the keyword “how to sell land.” Because the land real estate industry has fewer online resources available, this blog is the direct result of collaboration with industry experts.
A Quick Guide to Soil Scores and the Basics of Healthy Soil
“Soil indices are powerful tools that unlock insights into farmland productivity and its consequent impact on property value. Understanding these indices can lead to optimized farming techniques and informed land investment decisions, benefiting farmers, land brokers, and first-time landowners.”
An infographic and guide to soil scoring systems in the United States. Not only does this support niche, industry keywords, but it also provides insight into the soil data provided on the Acres.com platform.
03. Email
A sustainable guide to d-eco-rating your space🏠
“There’s no place like home, but … we’ve all been spending a lot of time in our Hobbit holes these days. If you’re itching to change things up, we hope these resources will help you find sustainable and ethical choices for decorating your space.”
Designed and wrote newsletter for a sustainability blog, which has maintained a 20% open rate and 3.5% click rate.
Breathe like a Navy SEAL
“Stress. It happens to all of us. Certain genetic variants predispose you to a Heightened Stress Response, which means you could be more vulnerable to the effects of chronic stress.”
A post-purchase engagement email to encourage test users to view their reports and practice stress-reducing techniques.
05. Video Scripts
06. Print
DNA Test Kit Booklet
A simple, consumer-facing explanation of the 7 genetic capabilities covered in the Genomind Mental Health Map genetic test.
Genomind Onboarding Guide
A technical onboarding guide to help clinicians navigate the tools and services within the Genomind clinician portal.
Pacific County Relocation Packet
A packet of information for those interested in moving to Pacific County or those who have just relocated. Used by recruiters, real estate agents, and the visitors center.
Reach Out
Like what you see? Get in touch! I’d love to find out if we’re a great match.
04. Social Media