My focus is on bringing together data-driven insights and an innovative approach to deliver the right message at the right time.
Throughout my career, I have worked with over 40 brands across numerous industries, including CPG, SaaS, Science, Sustainability, Food & Beverage, Health & Beauty, and Entertainment. One time, I even wrote a video game script.
► Led thousands of copywriting projects for clients that delivered real results
► Authored on brand content for digital, print, and social media channels
► Increased email open rates, boosted website traffic, and grew response rates
► Turned analytical insights into data-driven plans to support brand visions
I’ve been called a unicorn, a freaky fast writer, and a collaborative team member.
I’m just a persistent individual who enjoys writing and wants to help businesses grow.
Oh, and I love bringing my high energy to the team because work should be fun too!
Areas of Expertise:
Copywriting | Brand Positioning | Content Strategy | Messaging | Storytelling | Team Management | Process Building | Marketing Campaigns | Digital and Social Media | Client Relations | Audience Engagement | Organization | Communication
A listicle-style blog based on an interview with a subject matter expert. I also turned this content into a downloadable checklist as a lead magnet.
A crowd-pleaser that spiked audience engagement on social media and also earned organic search traffic (it’s #2 in Google for “Long Beach frying pan”).
An editorial-style blog meant to uplift and inspire individuals to take part in sustainable fashion.
This subject line really grabbed their audience, and we ended up with an incredible open rate as well as a higher than average CTR.
I maintained an average open rate of 19% for the visitors bureau. I also optimized the design of these newsletters to increase visitor guide requests and CTR (typically 15%+).
A strong performer that drove a higher than average open rate and conversions.