If You Aren’t Doing This ONE Thing, You’re Missing Out on Tons of Organic Traffic

I have a secret for you.

It might just change the way you plan your content.

But first, I want to tell you a story.

When I began my journey as a content marketer, I spent hours every day trying to come up with juicy new content. I curated great photos, wrote snappy copy and tried to figure out how to make the same things sound fresh.

And it wasn’t long before I felt 100% burnt out.

How the frickin’ heck was I supposed to come up with another new shiny thing for our audience? Plus, I still had emails to answer and an ever growing to do list.

My blogs only got a couple hundred views from an audience of thousands. My writing began to feel forced. My social media posts were hit or miss. Nothing was growing.

And I was running out of resources, sanity and time.

Then, my mentor and boss at the time sent me to an industry conference that changed my life. It was there I learned one simple trick that transformed my content marketing strategy for the better. AND it gave me back hours of time each week.

So here’s the secret I wanted to tell you.

You don’t have to constantly come up with NEW content to grow your audience and get tons of organic traffic.

When you try to constantly come up with new stuff, you end up diminishing the quality of your work and stretching yourself thin.

There’s a better way.

It’s how I started attracting 10 times more traffic to our blogs and stopped wasting social media slots with boring content.

And the best part? It didn’t cost a dime.

I call it content recycling, and it will forever change the way you push out content.

The Art of Content Recycling

Content recycling makes use of blogs, photos and videos you already created. Instead of coming up with something new, you just give old content another push.

Your audience won’t get mad about an encore, and trust me, not all of your followers saw your awesome blog the first time.

BUT don’t run off and start reposting your old stuff right away! There are a few things you need to know to get the most out of this strategy.

1. Only recycle your best pieces of content.

The beauty of content recycling is that you’ve already tested this content with your audience.

That’s why you should only be using the very best time and time again.

Identify your strong performers.

What blogs got the most shares on Facebook? Which ones generated the most engagement? Which ones get the most views?

These are the blogs you should be reposting. They are more likely to perform well and more likely to give a you a spike in organic traffic.

Tip: If you aren’t already tracking the traffic to your blog or keeping a file of photos that blow people away, I strongly recommend you start. This will make your life easier and help you get to know your audience better.

I keep a spreadsheet with a list of all my blogs and how many views they generate month to month. I can tell at a glance which ones attract hordes of people.

2. Space things out.

Obviously, if you post the same thing every single day on Facebook or Instagram, your audience will probably notice. They might even check out that point.

It’s best to wait a couple weeks before recycling a great piece of content. Sometimes, I even wait a month or two depending on what it is.

You’re more likely to get people excited about a round two if they’ve had time to forget it.

Again, if you aren’t tracking the performance of your content… start now!

3. Refresh old content.

If you’re thinking about reposting a piece of content that’s over a year old, I strongly recommend revisiting it.

Check for broken links, typos and ways to improve it. Maybe add some fresh images.

The best part about refreshing an old blog?

You don’t have to come up with a new idea. You can breathe new life into it, reset the date and send it back out into the world.

I love to use this strategy when I have a busy week or when I’m on vacation. It keeps things going with little stress.

Tip: For seasonal content, it also helps you avoid cannibalizing your SEO efforts.

It is extremely hard to get more than one piece of content to rank for the same keyword or keyphrase. Instead of coming up with a new blog for something that happens every year, use this strategy to update the old and keep your rankings healthy.

4. Don’t stop coming up with new content.

Maybe it goes without saying, but content recycling isn’t a cop out for creating new content.

It’s a strategy for keeping your best work in front of people and for getting more organic traffic.

Keep coming up with fresh content ideas and testing content on your audience. Your pool of strong performers will only grow from there.

What blogging challenges do you face? Let me know in the comments!

These Products Save the Bees and Make You Feel Good

Save the bees, please!

This is one cause I’m super passionate about.

I fangirl out for Paul Stamets, and I dream of keeping bees on my patio (probably not going to happen according to our property manager).

As you can imagine, I’m a sucker for health and beauty products that help out our pollinating friends.

Oh, you donate part of your profits to bee conservation? Let me just put that in my basket. Oh, your company helps educate people about bees? I’m already in love with you.

Everyone knows about Burt’s Bees these days. You can find their glorious chapstick next to just about any grocery register. Their skincare products are effective, refreshing and all natural.

But Burt’s Bees isn’t the only bee friendly company on the market!

Savannah Bee Company’s Royal Jelly Body Butter

The Savannah Bee Company is one of my favorite companies, and their Royal Jelly Body Butter changed my life. I’m not exaggerating.

It healed an eczema-like skin condition I’ve had my entire life. At risk of being graphic, the skin on my thumbs simply refused to exist.

I used the Royal Jelly Body Butter semi-consistently for about three weeks, and now I have smooth, healthy skin on my thumbs. This is a big deal for me. I was embarrassed to shake hands with people.

Plus, this body butter is phthalate free and paraben free. You’ll want to keep the cute jar it comes in and repurpose their gorgeous packaging. AND Savannah Bee does not test on animals.

All that awesomeness aside, Savannah Bee is a super cool company. Back in 2013, they founded The Bee Cause. This organization installs observation honeybee hives at schools to give kids a chance to get to know more about honey bees and develop STEAM skills.

So yeah, they basically stole my heart.

Marin Bee’s Lip Repair

Marin Bee was started by a backyard beekeeper in California who wanted natural, effective products to help her teenagers with their sensitive skin. Her homemade skincare formulas made such a big difference that she spent four whole years perfecting her formulas.

My favorite just happens to be the Lip Repair. It’s the type of product that will inevitably find its way into your purse and daily routine.

During dry lip season, this is the lip gloss you want. It contains California Wildflower Honey, which naturally absorbs moisture from the air and keeps your lips hydrated.

And, if honey wasn’t already amazing enough, it’s a natural barrier against environmental toxins.

Did I mention it’s EWG verified and Leaping Bunny certified? You won’t find parabens, phthalates or sulphates in this gloss.

It’s just full of natural, cruelty free goodness.

Prepare to “bee” even more in love!

Marin Bee also founded an education and outreach organization for the bees. The Planet Bee Foundation inspires environmental stewardship and individual action at nonprofits, summer camps, schools, community gardens and businesses.

Worker B’s Pollinator Raw Honey Scrub

Worker B is based in Minneapolis, and they know all the sweet, local hookups. We’ll get to why that’s awesome in a little bit.

But first, let’s talk about their Pollinator Raw Honey Scrub. Because who doesn’t love the feeling of super soft skin?

This raw honey scrub is divine, relaxing and a great way to spoil yourself.

They use a blend of bee pollinators including lavender, chamomile, bergamot and rosemary. Some of my favorite smells!

This company stays away from added parabens, phthalates, sulphates and any other questionable or synthetic ingredients. All their products are handcrafted and sustainably made!

So what’s their bee savin’ cause?

Worker B is all in when it comes to supporting local honey bees. They only source from local, non-migrating beekeepers whose hives are pesticide and antibiotic free. By supporting local bee populations, they help nourish their local spaces naturally.

But running a bee friendly company isn’t the only way to support local bee populations. You can do your part too!

Check out Worker B’s tips for supporting local bees in your community.

Bee Lovin’

These are just a few incredible products that help support bees.

Remember: Your everyday decisions can have a BIG impact on the world. Take the time to learn more about the products you buy and who you buy them from. You’re bound to find incredible products like these as well as stories that pull at the heartstrings.

Do you have any favorite products that help support bees? Tell me about them in the comments.

3 Things You Need to Figure Out to Create a Successful Organic Content Strategy

Growing any following can be a daunting task, especially when you start from ground zero.

But whether you have thousands of followers or just a few, content marketing isn’t just about the numbers. It’s about winning over the hearts of the people you reach.

This is what keeps them coming back and talking about you. This is what builds trust. This is what turns you into the go-to source for whatever amazing thing you create or do.

It’s what turns your brand into a name people know and trust.

Organic content takes time and hardwork, but you’ll never stop reaping the rewards of creating great content.

Why Organic Content Marketing Matters

Don’t get me wrong. You need a budget for ad-spend.

It’s an important part of expanding your reach. But… paid advertising will only take you so far.

Organic content marketing plants the seeds of long term growth.

This is what keeps fans loyal AFTER they click on your amazing ad.

It’s what gets people clicking that share button, telling their friends about you and seeking you out.

It’s also how you reach the growing number of online consumers who don’t even look twice at sponsored posts and content.

Yeah. Those people. The ones with adblock, the ones who hide ads as soon as they see them, the ones who have seen so many ads that your paid content has become invisible. Or it just makes them want to barf.

And these are the people you want most of all.

They’re the ones who don’t hand over their trust and loyalty easily.
They aren’t impulsive buyers. They research the companies they buy from and the products they choose. But when they find a brand they love, they’ll stick with it for the long haul.

I should know. I’m one of those people. 😉

A strong organic content marketing strategy will grow your tribe and attract some of your loudest, proudest fans.

And the best part?

It only costs your time or whatever you’re willing to spend to have it done for you. Once these assets are created, they’re yours to put out into the world and profit from.

There’s really no reason not to do it.

So let’s get into how to make your content strategy successful. There are really 3 main things you need to know before you ever start writing.

One: Get to Know Your Audience

Don’t treat marketing like a blind date.

The key to creating amazing content is knowing who you want to reach.

I’m not talking about demographics here. People are too diverse and unique and wonderful for your marketing strategy to hinge on age and income levels. We’re going to dig deeper.

Take some time to really think about your dream customer by answering questions like these:

  • Where do they shop?
  • What brands do they love?
  • Who do they admire and listen to?
  • What causes do they care about?
  • What media sources do they trust?
  • What social media channels do they use?
  • What questions do they ask before buying something?

Once you answer these questions, it will be much easier to create content that speaks directly to the right people. Plus, you’ll know exactly where to post this content.

Two: Find Your Brand’s Voice

Now that you know your audience better, this part should be easier.

Developing a voice for your brand is as important as sticking to your brand’s look and feel.

Voice is what sets you apart and breathes life into your content.

It allows people to connect with your content because it feels like you’re directly speaking to them. If you get this down, your dream customers will know what they’re reading was created just for them.

So how do you develop a voice for your brand?

Ask yourself these questions:

  • How do you want to make people feel? Should they feel inspired, empowered, entertained, etc.?
  • How do your dream customers talk? What wording will resonate with them?
  • Do you want to use humor or keep things more serious?
  • What words would you use to define your brand? Sophisticated, cutting edge, wholesome, natural, kick butt, etc.?

Once you start thinking about your audience and how you want them to feel about your brand, you should have a better idea of what your voice will sound like.

Three: Figure Out What Matters to Your Audience

I used to write for a destination marketing organization. We wanted to connect with our visitors. We wanted them to book overnight stays and spend money with local businesses.

But when I started, a lot of our content focused on what locals cared about rather than finding things to do, places to stay and exploring the area.

Once I shifted the focus of our content to meeting the needs of visitors, we started getting more traffic from the right people.

Our blog views started spiking, too.

So how do you know what content will bring in the right people?

Solve their problems. Answer their questions. Tell stories that matter to them.

If you can do this, you will build trust. And trust is what creates fans who talk about you, recommend you and share your stuff.

Want to find out how I come up with irresistible blog ideas that get 10x more traffic?

Sign up to get my guide on how to uncover 52 audience-growing blog Post ideas in 60 minutes (or less).

I promise you’ll love it. ❤