Sarah Day’s Portfolio.
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Browse work samples from my copywriting career below!
A Quick Guide to Soil Scores and the Basics of Healthy Soil
“Soil indices are powerful tools that unlock insights into farmland productivity and its consequent impact on property value. Understanding these indices can lead to optimized farming techniques and informed land investment decisions, benefiting farmers, land brokers, and first-time landowners.”
An infographic and guide to soil scoring systems in the United States. Not only does this support niche, industry keywords, but it also provides insight into the soil data provided on the Acres.com platform.
How to Sell Land: A Step-by-Step Guide
“Land sales are more complex than selling a home. The market for vacant land is much smaller, and land buyers have different concerns than homebuyers. However, understanding the process ahead of time is a good step toward a smoother selling experience.”
A pillar piece for the Land Values Insider blog focused on the keyword “how to sell land.” Because the land real estate industry has fewer online resources available, this blog is the direct result of collaboration with industry experts.
A Beginner’s Guide to Hybrid Work
“Employees want more flexibility in where and when they work. Business owners want their employees to feel connected and engaged with their work. Both want to stay safe and healthy.”
A pillar post and first blog in a series aimed at optimizing for search queries related to “hybrid work”, a trending keyword.
12 Secrets of Southwest Washington’s Pacific County
“If you’re ready to get off the beaten path, take notes. These are 12 places most people miss when they visit this corner of Washington.”
An extremely popular blog, this listicle generated significant interest in less-trafficked destinations in the county.
Why Organic Farming Matters
“Modern industrial farming is too often focused on profit and quantity rather than sustainability and producing quality food. To protect our soil, water, air, and biodiversity, organic farmers take extra steps even though it requires more labor and record keeping.”
A pillar post detailing the history and importance of organic farming.
“Sustainable” Palm Oil: Have We Found Ways To Do Palm Oil Better Yet?
“Palm oil is the most versatile (and profitable) vegetable oil on the market. It’s in everything from lipstick to instant noodles. With over 200 names for palm oil, you probably don’t know you’re buying something that contains it.”
A research-heavy, informational piece reviewing the current state of the palm oil industry.
Webinar Recap: Winning on Walmart Marketplace
“Walmart is the #1 retailer in the world and the #2 eCommerce retailer! Between their massive physical footprint and huge audience, there are a lot of reasons to get your brand on their online marketplace.”
A detailed webinar recap discussing how to determined if the Walmart marketplace is right for your brand and how to leverage the marketplace.
42 Things to Do in Long Beach, WA
“There’s something to be said for a cool sea breeze. Revitalize yourself with a walk on the beach. Find some sand dollars or clam shells while you relax on 28 miles of pristine silver sand.”
A listicle style blog that outranks Trip Advisor and took #1 in search for “things to do Long Beach, WA” — a key search phrase for the Long Beach Peninsula Visitors Bureau.
DNA Test Kit Booklet
A simple, consumer-facing explanation of the 7 genetic capabilities covered in the Genomind Mental Health Map genetic test.
Pacific County Relocation Packet
A packet of information for those interested in moving to Pacific County or those who have just relocated. Used by recruiters, real estate agents, and the visitors center.