A listicle-style blog based on an interview with a subject matter expert. I also turned this content into a downloadable checklist as a lead magnet.
A crowd-pleaser that spiked audience engagement on social media and also earned organic search traffic (it’s #2 in Google for “Long Beach frying pan”).
An editorial-style blog meant to uplift and inspire individuals to take part in sustainable fashion.
This subject line really grabbed their audience, and we ended up with an incredible open rate as well as a higher than average CTR.
I maintained an average open rate of 19% for the visitors bureau. I also optimized the design of these newsletters to increase visitor guide requests and CTR (typically 15%+).
A strong performer that drove a higher than average open rate and conversions.